The Media Coach can work at all levels of business and with many other organisations: from CEOs presenting annual results, through product managers dealing with the trade press, to police or military officers who may find themselves in front of a camera.

A few hours of coaching with The Media Coach can make a dramatic difference to the performance of even the most senior executive during a media interview. Learn how to diffuse the stress of the occasion and avoid closed questions that could cause irreparable damage.

When we read, hear or watch people being ‘thrown’ by the most predictable questions, or caught out by the most classic journalistic tricks, we wonder why they allowed themselves to be put in that position without training.

Your organisation will benefit from media training if:

• It is using or planning to use the media – including the trade press – to build brand awareness
• It finds product coverage of launches or annual results misses the point or fails to mention key business developments
• It has just one spokesperson equipped to talk to journalists who is not always available
• It has contentious issues that you need to talk to the media about in a disciplined and carefully controlled way
• It is paying a PR company to come up with opportunities to talk to the press, radio or TV, only to find that the coverage disappoints

“I have found Lindsay to be highly effective in her role as media trainer for both myself and my Chairman.  She is always challenging, but constructive, and we have both benefitted hugely from her knowledge and training techniques.  I know this view is shared by other colleagues for whom Lindsay has also provided training over the past year.”
CEO Public Advisory Body

Are you struggling with your plans for Podcasting or video Vodcasting? As former TV and radio journalists ourselves, we know how difficult it can be to produce just a short segment of audio or visual. Conveying your message in a contructive and effective format takes time to perfect.

Fortunately, developing audio and video information is what we were trained to do. Hiring The Media Coach will ensure your business objectives are understood and honoured. With the aid and expertise of our highly technical team, we will produce all segments to professional broadcast standard.

Interviews: either audio or video

Debates: we can film a table debate, digitally edit it to your exacting needs and provide captions and titling.

Reportage: Take advantage of our journalistic skills to write and produce a 5 minute reportage on your conference, product offering and customer testimonials. The Media Coach provide a ‘news report style’ rather than promotional video which is vastly more affordable, and has greater impact. With ever-increasing emphasis on providing reviews so customers can make best guess on products and services, Reportage has been a valuable inforamtion tool.

Podcast segments can be delivered to you as digital files (MP3, WAV format) for your IT department to upload onto your website. Please note we do not host podcasts at this time.

Examples of our Vodcasting

You have an important pitch coming up. We can help you prepare.

Rehearsal of any pitch is essential. Rehearsal with an independent coach takes it to a different level.  And using a large professional video camera  gives the presenters an important opportunity to critically assess their own style and impact.  All of this builds confidence and ensures you deliver a crafted and professional pitch.
We help with:

• Your presentation materials
• Your script
• Your individual delivery style
• Your body language

We offer one day or half day presentation courses, tailored to your particular organisation. These include:

• Theory of what makes a good presentation
• Ideas on structuring presentations
• Ideas for getting beyond bullet points
• Coaching on individual delivery style
• Tips for what makes a memorable and easy to follow script
• Body language

Participants have the chance to practice a presentation in front of a professional operated video camera and watch the playback, so they can assess their own performance.

“It’s the first training I’ve had where I felt an improvement from one day to the next.”
Senior Law Academic

“I have been making formal presentations for many years (But) Lindsay Williams of The Media Coach opened my eyes to the difference between a competent presentation and one that A) holds the attention of the audience and B) ensures that my objectives for making the presentation are both clearly identified in advance, and achieved by delivery.  No matter how assured you feel in such circumstances, I would encourage anyone who has not had formal training in this key promotional skill to take some training from an industry professional like Lindsay.”
Business Consultant

“Lindsay Williams of The Media Coach helped us prepare for an important presentation. Our team had varying levels of skills and one lady had never before given a formal presentation. The day flashed past and we soon forgot to be camera shy. Without exception there was a very discernable improvement in the teams presentational style and in particular the energy levels and confidence that we were able to project …and to our surprise we all enjoyed the day immensely.”
Senior Marketing Executive for Outsourcing company

“This was a great afternoon where I learnt loads.”