Local Press and Radio coverage represent huge opportunities for individials or companies to launch a product or service or tell their side of the story.
The Media Coach can show you how to communicate your message or response both confidently and effectively. We can come to your office or there is the option of holding the course in a radio studio. This can be a group training for people with no media experience, or one-on-one coaching ahead of a specific event.
Media Training Sessions include:
- The journalists’ mindset
- How to draft messages
- The importance of language
- The importance of proof points
- How to use stories and anecdotes
- How to avoid having words ‘put into your mouth’
- Interview control techniques
- How to behave in front of the microphone and on camera
- Body language
- Press, radio and television interview rehearsal
- One to one coaching
“We have worked with The Media Coach for almost a year, and I am firmly of the opinion that her coaching has proved very valuable indeed during this time as it has helped us to manage the risks and build on the benefits of media coverage. Out consultant spent time working with us on a 1:1 basis that has combined skillful coaching with practice in robust role play interviews, all of which has drawn on her clear experience and expertise”.
Chairman of Public Body providing Business Advice
“If you want a no nonsense approach to media training and what it is all about then The Media Coach is the one to turn to. At the end of a session our spokespeople were left invigorated, knowing what they want to say and how they want to say it. That is exactly what we need from media training”.
Head of PR at an International Job Search company
“Training from Lindsay Williams the Media Coach sent me to the G8 totally prepared. I briefed journalists from AP and Reuters, prepared quotes that were used by papers including the Independent and the Guardian, and was confident to be interviewed by the BBC, Al Jazeera, Voice of America and Sky News. Working with Lindsay has been great for my confidence. After practicing with her, I know that I won’t make a mistake and go off message. For example, when I was interviewed about a company for the Guardian, I was able to say exactly what they are doing wrong without crossing the line into risk of libel”.
Spokesperson for International NGO
“We’ve used The Media Coach for media training for the last seven years and I have yet to find anyone better. Out consultant has enormous credibility with delegates and is the person we’d choose to train our most senior execs - including CEO and chairman - on the most difficult and contentious subjects. She is very flexible and can coach more junior, inexperienced delegates with kid gloves or adopt a ‘Paxman’ style approach depending on the brief”.
Senior Press Officer, UK Bank
“I have been using The Media Coach training services for the past two years and have nothing but praise for trainer Lindsay Williams. In addition to her obvious professional expertise and knowledge, what I truly admire is her ability to ensure that hard-nosed sales people learn to appreciate the value of PR and good communication. Lindsay always provides an energetic and inspiring media training session that leaves the participants asking for more. I will continue using Lindsay and heartily recommend her to all organizations that can benefit from having articulate, prepared and confident spokespeople”.
Head of Marketing for International Process Solutions Company
