For me the skills learnt have been useful for a recent CNN interview and for presentations to the Chinese media - CCTV. The CCTV remarked on my good TV skills after my interview due to the impact of your training.
UN Spokesperson
“Lindsay is quite simply the best media trainer working in the UK today. Whether she is teaching media skills to a group of managers and potential spokespeople, or working one to one with a CEO preparing to meet the press, her ability to communicate new concepts, skills and techniques in a straightforward, easy to understand and enjoyable way is second to none. With her extensive broadcasting and journalistic experience coupled to a natural teaching ability she is what other media trainers aspire to be. I have no hesitation in recommending Lindsay, THE Media Coach.”
Adrian Finighan is currently a News & Business presenter for CNN, based in London.
“It’s the first training I’ve had where I felt an improvement from one day to the next”
“This was a great afternoon where I learnt loads.”
Lindsay helped us prepare for an important presentation. Our team had varying levels of skills and one lady had never before given a formal presentation. We all approached the course with equal trepidation as to how we might look on TV! The day flashed past and we soon forgot to be camera shy. Without exception there was a very discernable improvement in the teams presentational style and in particular the energy levels and confidence that we were able to project …and to our surprise we all enjoyed the day immensely.
A Sales and Marketing Director
“I have found Lindsay to be highly effective in her role as media trainer for both myself and my Chairman. She is always challenging, but constructive, and we have both benefitted hugely from her knowledge and training techniques. I know this view is shared by other colleagues for whom Lindsay has also provided training over the past year.”
CEO Public Advisory Body
We have worked with The Media Coach for almost a year, and I am firmly of the opinion that her coaching has proved very valuable indeed during this time as it has helped us to manage the risks and build on the benefits of media coverage. Out consultant spent time working with us on a 1:1 basis that has combined skillful coaching with practice in robust role play interviews, all of which has drawn on her clear experience and expertise”.
Chairman of Public Body providing Business Advice“If you want a no nonsense approach to media training and what it is all about then The Media Coach is the one to turn to. At the end of a session our spokespeople were left invigorated, knowing what they want to say and how they want to say it. That is exactly what we need from media training”.
Head of PR at an International Job Search company
“Training from Lindsay Williams the Media Coach sent me to the G8 totally prepared. I briefed journalists from AP and Reuters, prepared quotes that were used by papers including the Independent and the Guardian, and was confident to be interviewed by the BBC, Al Jazeera, Voice of America and Sky News. Working with Lindsay has been great for my confidence. After practicing with her, I know that I won’t make a mistake and go off message. For example, when I was interviewed about a company for the Guardian, I was able to say exactly what they are doing wrong without crossing the line into risk of libel”.
Spokesperson for International NGO
“We’ve used The Media Coach for media training for the last seven years and I have yet to find anyone better. Out consultant has enormous credibility with delegates and is the person we’d choose to train our most senior execs - including CEO and chairman - on the most difficult and contentious subjects. She is very flexible and can coach more junior, inexperienced delegates with kid gloves or adopt a ‘Paxman’ style approach depending on the brief”.
Senior Press Officer, UK Bank“I have been using The Media Coach training services for the past two years and have nothing but praise for trainer Lindsay Williams. In addition to her obvious professional expertise and knowledge, what I truly admire is her ability to ensure that hard-nosed sales people learn to appreciate the value of PR and good communication. Lindsay always provides an energetic and inspiring media training session that leaves the participants asking for more. I will continue using Lindsay and heartily recommend her to all organizations that can benefit from having articulate, prepared and confident spokespeople”.
Head of Marketing for International Process Solutions Company
“Lindsay Williams of The Media Coach presented to 50 attendees of the HP (Hewlett-Packard) Business Continuity User Group on the subject of Crisis Communications. This was followed by her conducting two well thought out, scenario-based, media exercises with the attendees split into 8 teams. With each team then selecting an untrained media spokesperson, the session culminated in simulated crisis communication interviews to camera for each team’s chosen spokesperson. Finally, the whole audience was able to learn from, and enjoy, playback from the interviews to give them a real appreciation of the important and sometimes difficult role of presenting to the media in a Crisis situation.
This workshop was an excellent session for HP’s customers, specialising in Business Continuity Management, which was reflected in the superb feedback received from them on the day’s event. This was, without doubt, one of the best and most thought-provoking sessions that the User Group has been involved in”.
Business Continuity Consulting Manager (EMEA) Hewlett-Packard
“It’s the first training I’ve had where I felt an improvement from one day to the next.”
Senior Law Academic
“I have been making formal presentations for many years (But) Lindsay Williams of The Media Coach opened my eyes to the difference between a competent presentation and one that A) holds the attention of the audience and B) ensures that my objectives for making the presentation are both clearly identified in advance, and achieved by delivery. No matter how assured you feel in such circumstances, I would encourage anyone who has not had formal training in this key promotional skill to take some training from an industry professional like Lindsay.”
Business Consultant
“Lindsay Williams of The Media Coach helped us prepare for an important presentation. Our team had varying levels of skills and one lady had never before given a formal presentation. The day flashed past and we soon forgot to be camera shy. Without exception there was a very discernable improvement in the teams presentational style and in particular the energy levels and confidence that we were able to project …and to our surprise we all enjoyed the day immensely.”
Senior Marketing Executive for Outsourcing company
“Just a note to thank you for organising our Message Building Workshop and to express my appreciation of our consultant Lindsay Williams from The Media Coach. It was an excellent session and she pitched it well, transferring a lot to us (we should have allocated more time). I particularly liked her willingness to roll her sleeves up and help us identify key messages in our area. I would recommend her to anyone in our organisation”.
Director of Digital Development & Communities
for a Public-Private Partnership
“The media training day and messaging session that Lindsay Williams of The Media Coach held for me was fantastic. She really helped delegates understand how the media ticks and boosted their confidence, so by the end of the day I had three spokespeople that I would feel happy about putting in front of a journalist. The messaging session she held was great for different reasons, it really forced delegates to think about what they thought was newsworthy, and brought up all kinds of interesting case studies that can be used for future PR campaigns”.
Senior PR Executive FTSE 100 Company
“Lindsay Williams of The Media Coach has proved very useful in working with senior management to brainstorm and define key messages. If I moved from (my current position) I would definitely continue to use Lindsay”
Senior Manager, Media Relations UK Bank
