About to launch a new product? Preparing for a major conference or international meeting? Need to simplify and codify a difficult argument? Need to explain a complex product or business model?
Clients who initially worked with us as media trainers have learnt the value of Message Building Workshops. Here The Media Coach provides a framework and skilled facilitation to help a group of executives define what they want to say to the outside world, and how they want to say it.
The workshops also identify the proof-points needed and the helps codify stories and anecdotes to use as part of the explanation. Whether we are dealing with engineering, IT, international development issues or economics, we can help clients tell their story effectively.
The session can also be used to identify defensive lines on challenging questions. The workshops save hours of fruitless work by PR staff and can help deliver a final message document in record time.
“Just a note to thank you for organising our Message Building Workshop and to express my appreciation of our consultant Lindsay Williams from The Media Coach. It was an excellent session and she pitched it well, transferring a lot to us (we should have allocated more time). I particularly liked her willingness to roll her sleeves up and help us identify key messages in our area. I would recommend her to anyone in our organisation”.
Director of Digital Development & Communities
for a Public-Private Partnership
“The media training day and messaging session that Lindsay Williams of The Media Coach held for me was fantastic. She really helped delegates understand how the media ticks and boosted their confidence, so by the end of the day I had three spokespeople that I would feel happy about putting in front of a journalist. The messaging session she held was great for different reasons, it really forced delegates to think about what they thought was newsworthy, and brought up all kinds of interesting case studies that can be used for future PR campaigns”.
Senior PR Executive FTSE 100 Company
“Lindsay Williams of The Media Coach has proved very useful in working with senior management to brainstorm and define key messages. If I moved from (my current position) I would definitely continue to use Lindsay”
Senior Manager, Media Relations UK Bank
