The Media Coach can work at all levels of business and with many other organisations: from CEOs presenting annual results, through product managers dealing with the trade press, to police or military officers who may find themselves in front of a camera.

A few hours of coaching with The Media Coach can make a dramatic difference to the performance of even the most senior executive during a media interview. Learn how to diffuse the stress of the occasion and avoid closed questions that could cause irreparable damage.

When we read, hear or watch people being ‘thrown’ by the most predictable questions, or caught out by the most classic journalistic tricks, we wonder why they allowed themselves to be put in that position without training.

Your organisation will benefit from media training if:

• It is using or planning to use the media – including the trade press – to build brand awareness
• It finds product coverage of launches or annual results misses the point or fails to mention key business developments
• It has just one spokesperson equipped to talk to journalists who is not always available
• It has contentious issues that you need to talk to the media about in a disciplined and carefully controlled way
• It is paying a PR company to come up with opportunities to talk to the press, radio or TV, only to find that the coverage disappoints

“I have found Lindsay to be highly effective in her role as media trainer for both myself and my Chairman.  She is always challenging, but constructive, and we have both benefitted hugely from her knowledge and training techniques.  I know this view is shared by other colleagues for whom Lindsay has also provided training over the past year.”
CEO Public Advisory Body