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We at The Media Coach know that a few hours of coaching can make a huge difference to the performance of even the most senior executive in an interview, and help reduce the stress of the occasion.
When we read about, hear or watch people being nonplussed by the most predictable questions, or caught out by the most classic journalistic tricks, we wonder why they allowed themselves to be put in that position without training.
Your organisation will benefit from media training if:
- it is using or planning to use the media – including the trade press – to build brand awareness
- it finds product coverage of launches or annual results misses the point or fails to mention key business developments
- it has just one spokesperson equipped to talk to journalists who is not always available
- it has contentious issues that you need to talk to the media about in a disciplined and carefully controlled way
- it is paying a PR company to come up with opportunities to talk to the press, radio or TV, only to find that the coverage disappoints
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